XR OLED CONTRAST PRO
Exceptional pure blacks for real-life depth and texture. TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness.
COGNITIVE PROCESSOR XR
Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.
XR TRILUMINOS PRO
A wide color spectrum for real-world shades and hues. Enables to access over a billion colors and reproduce each one with the subtle differences seen in the real world.
ACOUSTIC SURFACE AUDIO+
Screen is the speaker. Sound comes directly from the screen with Acoustic Surface Audio + . Triple actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high frequency sound with clear and natural dialogue. Left and right subwoofers boost bass for immersive sound at home.
XR 4K Upscaling
Recreating lost texture, all your content upscaled to 4K. ou’ll enjoy entertainment close to 4K quality, whatever the content or source.
3D Surround Upscaling
XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.
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